Business Pitch : Here are several ways you can stop struggling to find the right words to present yourself — and start impressing!

When was the last time you were impressed by the way someone introduced themselves at a business networker?  

If you’re like most business people and community leaders, you often devote long hours to prepare for important speeches and presentations. In contrast, we often don’t put much energy into the message we deliver most often– our self-introduction or Elevator Pitch.

1. “OMG,” you think. “What should I say at a networker? How can I best describe the nonprofit I’m supporting?”

To capture the right attention and provoke interest in you, remember that no one — except Mom — really cares about you as a person. We care about “us.”  So, think first about what problems your expertise could solve for the person you’re meeting, or how you might make that individual or company’s life more profitable, secure, fun, less stressful, or otherwise better in specific ways.

Another approach is to set yourself up as an intriguing, interesting person worth a follow-up conversation, email or visit. Using relevant, topical statements helps.

2. Avoid sounding as though you are reading a list from the company brochure or your resume.  Keep your self-introduction short, up to 30 seconds.

Download WowPitch’s app for fast, easy, step-by-step guidance.

Here’s an example of what NOT to do. “Hi, I’m Larry Lawyer. We do divorce, wills, contracts, litigation, speeding tickets, landlord disputes, fight City Hall, and handle home closings.  Instead, present your expertise in a personalized way that sounds as though you could be really useful to know.

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