How Effective Is Your ‘Elevator Speech

By Anne B. Freedman, president, Speak Out, Inc.
President, Greater Miami Chapter, NAWBO
www.speakoutinc.com

Whether you’re networking internally, to get new business, or to attract volunteers or sponsors for your organization — can you say what you’re all about in less than 30 seconds? With impact? That’s the typical time it takes to ride with someone in an elevator who says, “So tell me about yourself!”

Here are some pointers:
1. Avoid giving a “laundry list” of what you do, i.e., “We provide underwater basket weaving services, insurance for water damage, pick-up to collect your basket, delivery, cleaning, wrapping and technical assistance. We also provide submarine rides to see the weavers and photographs as souvenirs.” Instead, highlight a particular aspect of your uniqueness so you’ll be remembered.

2. Know and be able to articulate the chief benefits of your product, service or company as part of your self-introduction. What are the direct benefits such as saving money, time, brand awareness, problem-solved, entertainment or increased profitability? How about the indirect benefits such as recognition, approval, or status? Remember, nobody, except Mom, really cares what exactly you do, only what you can do for them!

3. Practice aloud and often until your “elevator speech” seems natural and unrehearsed. That’s the secret to appearing poised and professional. And always end your message with a question back to the person who asked about you, so you can keep the networking dialogue going.

(Click here to check out Speak Out’s new Persuasion Boot Camps can help you create your own powerful “elevator speech” and longer message. Ask for your NAWBO discount, too.)

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